Trust is part of the media product.
Clear sponsorship labels, agreed factual review and transparent reporting help you know how your brand and content will be presented.
Standards for a credible scientific resource.
Visible sponsorship
Sponsored content is identified as paid content. Sponsor involvement and editorial scope are made clear.
Factual review
The proposal defines source requirements, review rounds and approval responsibilities. Scientific claims need supporting evidence.
Documented rights
Publication duration, reuse rights, supplied images and any corrections are addressed in the agreed scope.
Source awareness
Professional audience records are maintained with source or contextual provenance where available.
Role relevance
Campaigns are assessed against professional role, scientific field, institution and stated advertiser purpose.
Market qualification
Electronic-marketing and data-protection requirements can vary by destination market; deployable inventory is qualified for the campaign.
Suppression
Opt-outs and objections are maintained so future marketing activity can respect those preferences.
Audience custody
ZGL sells media access and campaign execution - not raw recipient databases.
Lead transparency
Identifiable sponsor leads are shared only through a clearly disclosed, affirmative participant action.
Report what the channel can actually support.
Website analytics, audience-intelligence counts, email delivery metrics, registration data and sponsor leads are different measurement layers. ZGL keeps them distinct rather than combining unlike metrics.